Premium Club Opinion provides weekly insights from industry leaders. In this current edition, Be Inclusive Hospitality founder Lorraine Copes asks whether the sector has fallen out of love with diversity, equity and inclusion. After six years in DEI consultancy, the author sees hospitality shifting from performative efforts to data-driven, long-term strategies. Engagements now focus on structural change led by leadership. DEI remains essential, with inclusion, fairness and belonging critical to resilience, talent retention and sustainable industry success. Meanwhile, Propel editorial advisor Katherine Doggrell explains why the next wave of adoption of artificial intelligence in the industry will involve significantly more restraint. AI in hospitality is now widely used, though customer-facing tech remains debated in luxury. Guests expect digital convenience, and hotels already use advanced tools. The main risk is over-personalisation becoming intrusive, so future success depends on balancing technology with a human, authentic guest experience. Lastly, Rebecca Viani, partner and head of international development and franchising advisory at consultancy firm WhiteSpace Partners, looks at what UK brands need to do to succeed in the US. Restaurant expansion between the UK and US is growing, but success requires more than replication. Brands must adapt to operational differences, invest in infrastructure and partner locally, treating international growth as strategic transformation.