Finding Growth Opportunities in a Challenging Market

Market conditions in 2024 continue to present challenges. Despite the deceleration of inflation, and an increase in promotional activities aimed at helping consumers amidst the cost-of-living crisis, footfall traffic is slowing down even faster than in the 2nd half of 2023. Our data shows that traffic declined up to 3% in January – February 24.

Under these difficult circumstances, market operators are asking themselves the questions:

• What strategies are likely to drive success in 2024, considering the marketing mix?
• Where might untapped growth potential lie
• Which dayparts, days, cities, locations could support your growth strategy?

Maria presents crucial insights derived from market statistics collected through the Meaningful Vision Intelligence Platform. Leveraging big data sources, AI, and machine learning on consumer traffic trends, prices, and promotions, Meaningful Vision extensive benchmarking tool can offer unique insights, helping you to focus on important growth areas and to develop successful marketing strategies across various market segments, spanning from fast-food to coffee shops, bakeries, casual dining restaurants, and pubs across different territories.