The Market Landscape Entering 2024: Francois Blouin and Claire Diemer, chief executive and director of qualitative studies respectively at Foodservice Vision, outlines the current market landscape and pressures impacting consumer demand and trading, including the revolution of spaces, development in delivery, battle of the experience factor, CSR issues and economical models under tension.

Opportunities to influence customer behaviour through marketing: Katy Moses, managing director at insight consultancy KAM, shares exclusive new research on how marketers can effectively influence customer behaviour and sentiment while face-to-face in venue.

Movements in the market: Lina Olea, marketing director at Wireless Social, shares changes in customer behaviour based on millions of data points from across the UK market.

Stand-out campaigns of 2023: Jack Jolly, senior marketing manager at Mission Mars and founder of H!JACK, reveals the coolest and quirkiest campaigns from across the sector in 2023.

The reality of restaurant robotics: Charles Spence, professor of experimental psychology at the University of Oxford, takes an analytical view on the subject of restaurant robotics, considering the behavioural, psychological and financial impacts for our sector.

Fuelling sustainable journeys – the future of road travel hospitality: Amanda Mason, head of marketing at Roadchef, shares the director of travel for the electrification and eventual automation of vehicles and the changes this will have on the way people travel, work and live – and the impact this will have on consumer behaviour in our sector.

Driving hype through social media and collaborations: Andreia Harwood, marketing director – EMEA at Wingstop, reveals how the brand enhances its food offer through collaborations with music, fashion and art brands, influencers and creators – sharing real life case studies from music artist and brand collaborations to leveraging paid strategies to boost reach and drive band consideration.

Working closely with operators to reach revenue targets: James Coldrey-Mobbs, sales and marketing director at East Coast Concepts, shares how to work hand-in-hand with operations leaders and general managers to closely forecast sales, drive pre-booked revenue, collect more guest data, drive customer experience and improve marketing activations.

Activating a brand through the guest journey and touchpoints: Anthony Pender, co-founder of Our Yummy Collection, Natalie Waldron, of Waldron Design, and Dan Burns, of Natural Selection Design, share the in-depth process of researching a new brand hand-in-hand with suppliers and activating it through clearly defined guest journey touch points and content.

Rebranding to revitalise a concept: Matt Preisinger, marketing and brand director at Brewhouse & Kitchen, shares its rebranding story, how it has been implemented across the existing estate and the changes for new venues.

Driving cover growth through food focused marketing: Our panellists will discuss the vital role food plays in driving customer decision making, broadening visit occasions, improving visit frequency, the role of seasonal and special menus and the place for food in messaging and content. Panel includes Sam Bourke, marketing director at Fuller’s, Sarah Collins, head of marketing at the Rick Stein Group, and Jessica Wight, marketing director at Bistrot Pierre.

Brand building content – Pizza Pilgrimage II: Thom and James Elliot, co-founders of Pizza Pilgrims, give a behind the scenes look at the mini-series, Pilgrimage II, where the brothers returned to Italy to retrace their journey through the country that led them on the path to create this iconic brand.

Winning at omnichannel: With constant evolution of how customers discover, research and purchase from food and drink brands, this panel looks to consider how operators are becoming increasingly omnichannel in their approach. Panel includes: Siobhan Lloyd, marketing manager at 200 Degrees Coffee, Julius Wiesenhutter, founder at GetViola, and Megan Burton-Brown, marketing director at Tortilla.

Digitising marketing and customer operations: This panel will examine the journey from traditional marketing methods towards sleek, personalised, CRM-driven strategies. They will share a panoramic view of consumer behaviour and how they interact with their brands through key touchpoints and data analysis. Joe Cripps, managing director at Feed it Back, in conversation with Juliette Keyte, marketing director at Red Engine, Laura Lewis, marketing director at Arc Inspirations, Joanna Richardson, marketing director at Heartwood Collection, and Vikki O’Neil, global marketing director at Vapiano.

Building a go-to-market strategy: Simon Potts, chief executive of the Alchemist, shares his experience of international expansion from initial research and market studies to launching the first site, in Berlin in early 2023.

Growing a brand with simplicity at its heart: James Hacon talks to Natasha Sideris, founder and chief executive of Tashas Group, about her incredible journey from launching her first restaurant in South Africa to operating in four countries, launching two books, getting listed in The World’s 50 Best Bars and its recent launch at Battersea Power Station.