The line-up includes Mark Wingett, Propel group editor, talking to Satnam Leihal, chief executive at Boparan Restaurant Group, Graham Hall, chief development officer at Drake & Morgan, Lisa Buckley, chief retail officer at BrewDog, and Tas Gaitanos, co-founder of Brother Marcus, about their market outlook, focuses for 2025 and where they’ll be looking to innovate and evolve their brand.

Katy Moses, managing director at KAM, shares new research on how hospitality brands can go beyond customer loyalty and create brand obsession, followed by a panel with Shona Campbell, chief marketing and growth officer at Ottolenghi, Andreia Harwood, marketing director – EMEA at Wingstop, and Emma King, Chief Marketing Officer at Hawksmoor, discussing their sources of inspiration and sharing their strategies for building brands that create loyal, passionate fans.

Andrew Gallagher, brand and marketing director at Greene King, discusses the shift from local to national marketing strategies, helping uncover essential tactics to enhance your brand’s visibility and effectiveness on a larger scale.

Rosie Prior, managing director at Me:Mo, talks to Lucy Harwood, brand and marketing director at Boston Tea Party, Russell Danks, managing director of Laine Pub Co, and Lesley Mcilroy, sales and marketing director at Ole & Steen, about the vital role of community engagement in hospitality, effective strategies for leveraging physical spaces to create meaningful connections with customers and fostering loyalty to ultimately drive increased repeat visitation.

Hospitality Marketing Consultant, James Mobbs reviews the campaigns from over 100 hospitality groups and highlights the power of missed opportunities across websites, data capture and email marketing.

Mark McCulloch, founder and chief executive at Supersonic Inc, talks to Nicole Goodwin, group marketing director at Comptoir Group, Ali Earl-Grey, head of marketing and events at Kricket, and Michelle Farrell, group sales and marketing director at Nightcap, about their vision for marketing in 2025, outlining the key trends and strategies shaping the future.

Laura Vana, associate partner at Think Hospitality, talks to Kallie Kocourek, vice-president of UK market at Roasting Plant Coffee, Guy Scott-South, director of IT at Smart with Heart Group, Matt Griffin, digital operations manager (EMEA) at Subway, and David Carey, chief technology officer at Popeyes Louisiana Kitchen, about how restaurants can leverage digital tools, from online ordering and delivery to in-store experiences, while maintaining key human touch points to enhance guest satisfaction; optimising customer interactions, boosting efficiency and fostering loyalty.

Joanna Lepore, founder of Foresight Inside Group and host of the Looking Outside Podcast, shares how businesses can integrate strategic foresight into long-term plans, drawing on her experience at McDonald’s and Mars Wrigley.

Maria Vanifatova, chief executive and founder of Meaningful Vision, examines the key drivers shaping the sector in 2025, delving into price trends, menu strategies, and the latest developments in digital and targeted promotions.

Morena Oliveria, marketing director at Lina Stores, shares how the brand has extended beyond its deli roots into restaurants, catering, branded product lines and bars.

Steven Pike, managing director at HGEM, shares data-driven insights into menu optimisation and then talks to Lizzie Isles, head of food and drink at Côte Brasserie, Claire Scullion, managing director of The Menu Scientist, and Chris Stagg, brand director at Peach Pubs, offering practical strategies for improving menu performance and guest satisfaction.

Laura Mimoun, chief marketing officer at Fulham Shore, delves into the organisational dynamics that enable food teams to drive effective menu innovation using case studies from Franco Manca and The Real Greek.

Claire Small, marketing director, and Polly Lamy, head of commercial and brand at Elior UK, share a blueprint for innovation to drive maximum impact, exploring key business outcomes and identifying five value creation drivers.

Olivia Fitzgerald, managing director at Feed It Back, talks to Tom James, managing director at Bill’s Restaurants, Jonathan Arana-Morton, chief executive of The Breakfast Club, and Nicola Blackford, chief commercial officer at State of Play Hospitality, about how the customer voice drives strategy, innovation, and business improvements.

Peter Critchley, chief executive at Trison UK, speaks with Mary Coriano, head of products and corporate portfolio at Merlin Entertainments, about how technology is enhancing operations across its parks.

Michael Sims, chief marketing officer at Six Company, reveals how Six by Nico continuously evolves its proposition every six weeks and how data informs decision-making and shapes its business strategy to stay ahead of the curve.

Jessica Cooke, director of media and loyalty at Stonegate Group, shares insights from her grocery sector experience and how she applied them to hospitality leveraging consumer insights to drive visits, boost spending, and encourage product trials, as well as the success of the company’s MiXR app.

Laura Irving, chief marketing officer at JKS Restaurants, discusses effective revenue optimisation techniques and how to collaborate with founders to cultivate fresh, innovative ideas that drive business growth.

Mark Bentley, business development director at Hospitality Data Insights, presenting a detailed analysis of key market trends in the UK hospitality sector including insights into spending dynamics, customer profiles, and successful operators, plus strategies for data-driven decision-making.

Dan Brookman, lifelong hospitality marketer and chief executive of Airship and Toggle, talks through industry benchmarks, case studies and shares actionable data for the sector marketers to drive additional budget and gain business focus.

There will also be an artificial intelligence (AI) challenge that will see two teams of industry professionals design a new restaurant concept in just four hours. They’ll receive a live brief and create everything from mood boards to menus and video flythroughs, exclusively using AI tools. The two teams will pitch their concepts, followed by an audience vote to crown the winner.